E-Color to Provide Accurate Color to Streaming Media; New Technology Will Ensure Consistent Broadcasts.

Business Editors

Demo 2000

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 7, 2000

E-Color Inc.(TM), the industry's leader in color accuracy, announced today at DEMO2000 that they have created a technology to color correct streaming video.

The technology will be incorporated into E-Color's True Internet Color(TM) service in the near future (Q32K) and will enable broadcasters of streaming content such as movie studios, e-retailers, personal video recorders, and broadband providers to show color-corrected content on PC and TV screens. Poor image quality and color inconsistencies are acknowledged problems for video streamed over the Internet.

According to Forrester Research, there will be 13 million households viewing Web-enabled content on TV screens by 2004. An additional 17 million households will view enhanced broadcasts of some kind via cable or satellite. Adding another 6 million users of personal video recorders (TivO, ReplayTV) means that an additional 36 million users will be affected by E-Color's technology by 2004.

&uot;E-Color is always on the forefront of color technologies,&uot; stated Chris Shipley, editor of the Demo Letter. &uot;We are excited for them to be part of our conference today and demonstrating such an innovative technology.&uot;

Through the new technology, True Internet Color will support color-accurate e-commerce shopping on platforms such as WebTV as well as provide color accurate services to enhance broadcast of movie trailers via the Web and ultimately satellite broadcasts such as DirectTV. The streaming video technology is similar to E-Color's True Internet Color in that it enables streaming content providers to control the image quality through the broadcast, tuning the color, lighting, and shading characteristics for each consumer display.

&uot;Creating a technology to correct streaming media was the next logical step for us,&uot; stated Bill Hilliard, president and chief executive officer of E-Color, Inc. &uot;We've proven to be the leader in color matching on computer systems through Colorific(R) and on the Web through True Internet Color. We are now confident that our streaming media technology will provide equal benefits in this area.&uot;

Visit E-Color at DEMO2000 to see a demo of the movie &uot;The Matrix&uot; in a color-corrected and non-corrected environment. E-Color executives will show the improvement in quality that will be experienced by consumers as they watch streaming digital content in the new few years.

About E-Color Inc.

E-Color is the industry leader in electronic color matching technology in multiple applications, including e-retailing, computer displays, printer and graphic cards. Creating the standard for maintaining color fidelity on the Web, True Internet Color allows consumers to enjoy an accurate e-shopping experience, helping to avoid unnecessary returns due to incorrect color representation on screen.

E-retailers such as Bloomingdales.com, MXGonline, Indulge.com, Lucy.com and Art-Ex.com have already licensed True Internet Color. Leading monitor and system manufacturers including ADI, Acer Peripherals, Compaq, Hitachi, IBM, and Samsung have licensed Colorific for their monitors. Graphics card vendors such as Creative Labs, 3D Labs, Appian Graphics and VideoLogic also bundle Colorific with their products. For more information visit our newly designed Web site at www.ecolor.com.

6 E-Color and True Internet Color are registered trademarks of E-Color Inc. All other trademarks are property of their respective companies.